The life sciences environment changes rapidly and continually. Physician and patient behaviors, competitive science and technologies, and health care policies pose constant challenges. This is why a broad perspective is essential to the success of commercial initiatives.
Our range of expertise and capabilities enables us to develop and implement realistic and truly valuable growth strategies that are driven by deep insight. We help our clients with:
Commercial Strategies that maximize revenue potential and value through understanding new priority indications, competitive landscapes, target physician segments, and emotional drivers of adoption.
R&D Strategies that identify sources of innovation and prioritize opportunities through robust technical, clinical, regulatory, and commercial analysis.
Corporate Strategies that enable effective growth through understanding the critical value drivers for franchise and therapeutic area expansion.
Business Development Strategies that leverage content and transactional expertise as well as industry relationships to develop achievable partnering, licensing or exit strategies.
Here are some of the challenges Back Bay has helped our clients meet: